THE TITLE OF THE FILM
The colour of the words are scattered, to break up the length, so that the title is easier to remember for the audience
TAG LINE
This tag line literally sums up the whole film in one sentence, but it makes the audience want to know what happens and why they are lying to each other
THE BILLING
states the names of the producers, actors and most importantly the production company, on this poster it is difficult to see this, but this is so that the least amount of attention is placed here
NAME OF STARS
The names of the actors are in the same colour as the title showing a clear colour scheme, not all posters have got the actors names but in this case the producer may want to exaggerate the actors because of how popular they are
CENTRAL IMAGE
The dress that Kate Hudson is wearing is matching the colour scheme of the poster and it is also the dress that she wears in the ending of the film, Matthew McConaughey also is wearing a suit showing his professional status in the film
The colour scheme is continuously shown through out the poster and it links to certain scenes of the film, the yellow of the dress and green font may suggest happiness and calmness where as the red parts suggest anger and sex, this practically sums up the story line of the film and is a perfect representation of the characters
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