THE TITLE
the font is white and in bold capitals, the colour does not suggest anything about the film but it stands out in front of the background because the background is much darker compared to the rest of the poster
THE TAGLINE
the tag line gives a small hint as to the disaster and comedy idea of this film and the fact that it is based on the whole idea of an apocalypse
THE BILLING
the font is very faded and does not stand out because there is no need for it to
REFERENCE TO OTHER POPULAR ACTORS APPEARING IN THE MOVIE
mentioning that other popular actors are in the film helps with attracting a wider range of audiences, more people may come to see the film because of the mention of actors
NAMES OF STARS
there are a lot of well known actors in this film, and the producers have put them all on the poster in clear font that stands out because they want us to be able to see this
DOMINANT CENTRAL IMAGE
in this image we can see that all the actors are standing in what is about to be a hole in the ground, we can see just from this picture that the film is based on the world ending and the apocalypse, we can also see that it takes place in hollywood because of the sign in the background. From the faces of the stars we can see that they looked very afraid and confused, but at the same time they look funny because they're choice of outfit seems very normal and un planned, this shows the disaster and comedy side to the film
throughout this poster we can see lots of reds and oranges, associating this film with danger and fire, the slight glow of orange coming from the ground is suggesting that the world is burning again relating to the end of the world, the fonts is all in white to stand out above all the other bright colours on the poster.
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