As part of a marketing campaign I had to create a magazine front cover to advertise my film as the main product. In terms of the conventions of magazine cover I did extensive research into all different magazine covers and i compared them to other genre of magazines. For example mainstream magazine covers in comparison to independent magazine covers. The cover is dependent on the type of audience the magazine is targeting.
A mainstream film magazine cover:
A mainstream film magazine cover:
An independent film magazine cover:
As a result of doing all the research that I did on the magazine conventions and how they effected the target audience, i discovered that the magazine that i would do would be an independent film fan magazine specialising in the horror genre.
By using real forms and conventions of existing media products gave my magazine, poster and trailer a realistic feel to them. It also allowed me to clearly show the audience that i was targeting exactly what the messages of my media products were.
On my magazine cover I included a dominant central image of a character in my trailer. Like fangoria magazine the character on the front is scary and eye catching. The masthead is in a large font. It also includes tag lines of other films the magazine promotes. Barcodes and the issue number are key conventions in making the cover seem as realistic as possible as they exist on all real covers. Other conventions like banners and main cover lines contribute to the realistic element of my products.
The first image is the central image for my magazine and the second image i have uploaded is an example of a fangoria magazine cover.
Through out my blog you can see the amount of extensive research i have done into creating the most successful and realistic media product that i could. The research benefited me in many ways and widened my knowledge of the film and media industry and their marketing techniques.
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